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Deciding the perfect logo for

your business? side project? startup? brand? client? business?

Spend 90+ mins researching like this 👇

Researching for a logo

Or do it all in 30 seconds, like this 👇

Simplify your logo decisions with WhichLogo's guide.

Specific to your brand

Clear logo recommendations that are super-specific to your brand’s needs. No generic branding lectures.

30 seconds. AI-generated.

Save your time. Focus on more important stuff, like shipping that feature or building that audience.

Light on your wallet

Each guide costs much less than a cup of coffee. You save your time and money with a WhichLogo’s guide.

Your first pitstop in logo design process.

One guide. Clear recommendations for all your logo decisions.

Logo type

Lettermark? Wordmark? Combination mark? Abstract? We recommend just the right type.

Symbols

10 symbols, chosen to trigger curiosity or be direct about your brand - as you wish.

Color palette

A palette of 6 colors that resonate the most with your brand.

Fonts

3 fonts that represent the qualities you want in your brand.

Layout

Should your logo have a horizontal or a vertical layout?

Primary & Secondary

What should your primary and secondary logos be?Where should you use each?

Who should design?

Should you design-it-yourself? Hire a designer? Or ask AI to generate the logo?

Design deliverables

A concise checklist of outputs you must have at the end of your logo design.

Things to be mindful of

Which details about your logo should you sweat about during design?

Have your logo stand out

5 creative ideas to make your logo stand out.

Pricing

One-time. Simple. Transparent. Just right.

Basic - $2

1 Guide

Kickstart your brand. Ideal for trying out our product.

Let's go

Essential - $4

3 Guides

Unleash your creativity. 3 guides, endless design possibilities.

Let's go

Pro - $10

10 Guide

Elevate your brand. Your key to design excellence.

Let's go
  • No free trial.
  • Simple one-time fee. No recurring fee or huge upfront costs.
  • 1 guide has all the recommendations you need for your logo.
  • Generating multiple guides with different variations of your brand's attributes is recommended. But feel free to start with Basic plan.
  • Basic, Essential Plan and Pro - all provide the same features. You simply get to purchase credits at a lesser price per credit on Essentials and Pro.
  • No refunds.

What our customers say

As a small business owner, I didn't have the budget for a designer. The guide I generated on WhichLogo gave clear direction and confidence in designing my own logo. The rationale behind each recommendation was incredibly insightful!
Sarah
Owner, Bakery
Being a freelance writer, I needed a logo that reflected my personal brand. WhichLogo made the process so easy and enjoyable. The guide provided tailored suggestions that perfectly captured my style and message. I now have a logo I'm proud of.
John
Real estate newsletter
I'm always juggling multiple projects and budgets are tight. WhichLogo was a lifesaver for my startup. The guide helped me make informed decisions about our logo. It's a must-use tool for any indiehacker looking to make a big impact on a small budget.
Alex
Indiehacker
As a content creator, my personal brand is everything. WhichLogo provided me a tailored guide that helped me refine my brand identity. My logo perfectly represents my creative journey.​
Emily
Fashion influencer
It’s not just about presenting options anymore. The detailed guides help communicate our design decisions effectively. It has significantly increased our client satisfaction rates and trust in our design process.
Mike
Co-founder, Design Agency
Incorporating WhichLogo into my client pitches has been a game-changer. The guides add clarity to my proposals. Clients appreciate the thoroughness behind my design ideas, making approvals smoother.
Lisa
Freelance logo designer

Unsure? Download sample guides.

Understand what you get from a guide generated by WhichLogo.

FAQs

No. We generate a guide for you that helps you simplify decisions you will otherwise have to make yourself, wasting hours on the internet searching. 

The guide also includes a recommendation on where/ how to get the logo done.

None. We charge a one-time for the guides you want to generate.

No, we want to keep our recommendation centered on your needs, and not on where you get your logo designed. We only charge you for generating the guide. 

As many as you want. Just make sure buy the right plan beforehand. Buying the Essentials or Pro plans allows you to generate guides at a lower per guide price.

Truth is, yes you can. But is the effort worth your time, while your competition is likely spending time on more important stuff.

Yes, anytime.

We charge a very nominal one-time fee to access our product (in the range of $2 to $10) with the hope that you get to use our product without having to incur huge upfront costs. This is primarily the reason why we don’t have a recurring subscription model or any huge upfront fee. You get to use the product as and when you like, and how much ever you want to – as long as you buy the necessary credits upfront. Also, the costs we incur for creating your personalized guides and recommendations using AI are extremely high. Our AI service providers do not allow us refunds for the processing time used to create your guides and recommendations.

No, we don’t offer refunds. Please see our refunds policy.

Focus on doing what you do best.

Talk to customers.  Create. Ship. Build. Sell. Make money. 

Save hours sweating about your logo.

Get high quality logo decisions in 30 seconds.

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